Most toothpaste is full of ingredients you can't pronounce and don't really need. At Bare we wanted to create a toothpaste that was safe enough for all ages.
So we decided to keep things simple.
We use hydroxyapatite, a naturally occuring mineral that makes up 97% of your tooth enamel, to help strengthen, repair and protect teeth. We use monk fruit extract to sweeten, and only natural extracts (yummy blueberries and mint) for flavour. No unnecessary chemicals. Just toothpaste that naturally works.
Most toothpaste is full of ingredients you can't pronounce and don't really need. At Bare we wanted to create a toothpaste that was safe enough for all ages.
So we decided to keep things simple.
We use hydroxyapatite, a naturally occuring mineral that makes up 97% of your tooth enamel, to help strengthen, repair and protect teeth. We use monk fruit extract to sweeten, and only natural extracts (yummy blueberries and mint) for flavour. No unnecessary chemicals. Just toothpaste that naturally works.
Hydroxyapatite might sound science-y, but it's actually the stuff your teeth are made of. When you brush with it, tiny mineral particles get to work filling in microscopic weak spots in your enamel, helping to strengthen, smooth and protect your teeth. In other words, it supports your teeth by giving them more of what they're naturally made from. Pretty clever for something so simple.
Bare keeps things naturally sweet by using monk fruit instead of artificial sweeteners. That means no weird aftertaste, no unnecessary additives, just a clean, gentle sweetness that makes brushing feel good without putting anything artificial in your mouth. It's one of the ways Bare keeps toothpaste simple, natural and effective: no fluoride, SLS, parabens or any artificial ingredients.
At Bare, less really is more. By stripping toothpaste back to only what actually works, we've created formulas with half the ingredients - and none of the unnecessary extras. The result? Toothpaste that's cleaner, smarter and more effective where it counts. Half the ingredients, twice as good.
Bare toothpaste is safe and effective for all ages - starting from zero - thanks to the power of hydroxyapatite.
Every time you brush with Bare, you're nurturing your teeth and gums with a science-backed concentration of hydroxyapatite. This powerful ingredient supports maximum remineralisation and cavity protection while eliminating common oral microbiome disruptors such as artificial dyes, colours, surfactants, emulsifiers and essential oils.
Less ingredients, more benefits. Less harm, more confidence - that's what drives us to create and curate Bare products for people. Less is more. Bare is better.