As a Dental Hygienist & Mum deeply passionate about oral health and how it connects to overall wellness, I knew it was time for a change. That's why we created Bare.

As a family, we wanted a toothpaste that was safe and effective for our own toddler, and struggled to find something on shelf.

Being aware of all the unnatural, harmful toxins that are easily swallowed through toothpaste, we worked hard to strip away artificial dyes, colours, surfactants, emulsifiers and essential oils, and created something natural, yet effective, that it's safe enough to use from age zero.

Less ingredients, more benefits. Less harm, more confidence - that's what drives us to create and curate Bare products for people.

"I started Bare because toothpaste felt way more complicated than it needed to be. I just wanted something that worked, felt good to use and didn't make me question what was in it."

- Jenna.